Morgan Stanley recognized the need to manage wealth at
the household level.
Investors needed a convincing case to consolidate assets with the firm, which involved creating multi-account wealth management capabilities for their advisors.
They set out to build an advisor technology platform that can:
- Help investors maximize their returns across accounts
- Limit tax drag on investors’ portfolios of accounts, products, and holdings
- Identify how to convert portfolios into retirement income in the most tax-efficient way